Product line definition is all goods made by a manufacturing firm. It has a combination of tangible and intangible attributes benefits, features, functions, uses that a seller offers a buyer for purchase. The product under configuration management is called product instance. Successful gotomarket according to open product management workflow norderstedt 2020 full text online, pdf, free, 6,5 mb. It is an important organizational role especially in technology companies that sets the strategy, roadmap, and feature definition for a product or product line. A product line is a group of products that a company creates under a single brand.
Product manager product line management is responsible for the completeness of the product in terms of features, functionality, price, and quality. Filter by location to see product line manager salaries in your area. Pdf product line management in practice researchgate. Product line manager job description sample, duties, and. Monitor inventory for all stocks and ensure appropriate satisfaction for customers at all times. Nov 15, 2019 additionally, the manager acts as a bridge from senior management for translating higherlevel strategies and goals into operating plans that drive the business. Monitor product life cycle and design solutions for all problems.
For example a seller of a toothbrush not only offers the physical. Product line definition of product line by the free dictionary. Identify and empower a manager for each product line. However, as product management functions continue to proliferate both startups and large companies, its. Systems and software product line engineering, abbreviated as product line engineering or ple for short, is defined as the engineering of a portfolio of related products using a shared set of engineering assets and an efficient means of production. Product line management in a hospital setting requires deviation from linear functional management paradigms to a reorganization in thinking that focuses on end. In that position, the manager is accountable to senior executives for performance and to frontline employees for guidance, motivation, and support. A configuration management model for software product line, liguo yu and srini ramaswamy, 2006.
Similarly, product lifecycle management plm integrates people, data, processes and business systems. They oversee the product line s full lifecycle, continually shifting funding and resources when the product line s strategy and investment roadmap change. Product line definition of product line by the free. The individual occupying the position needs to have analytical mind and business sense. The input of a line manager is essential for organizational learning.
Product line management is an organizational scheme and alternative management system for focusing on the programmatic scope of operations in order to achieve particular objectives. The products are similar and focus on the same market sector. The term product strategy, much like the entire role of product management, doesnt have a standard definition. The line manager is responsible for managing employees and resources in pursuit of achieving specific functional or organizational goals. Product line management is fundamental to the new it. Product line definition of product line by merriamwebster. Product managers are responsible for guiding the success of a product and leading the crossfunctional team that is responsible for improving it. Product objectives are targets for product development or product management. They oversee the product lines full lifecycle, continually shifting funding and resources when the product lines strategy and investment roadmap. Decisions on a productline level important and complex decisions are also made at the product line level, which tend to determine the length of a companys product mix.
Product line can be understood as an array of related products, under a specific brand, offered by a particular company to its customers. Product line manager is a very responsible position that involves maintaining a portfolio of all the products and product lines built by the company, or in other words, he is responsible for creating,tracking,monitoring all the products within all. The product line manager responsible for managing the life cycle has to plan the pilot projects, the domain engineering project, as well as the mainte nance and evolution projects. Product management is an organisational function within a company dealing with new product development,business justification, planning, verification, forecasting, pricing, product launch, and marketing of a product or products at all stages of the product lifecycle. A product line is a group of related products under a single brand sold by the same company. The role, challenges, and definition of a line manager. A product manager is responsible for managing a set of products or product lines over the life of the product from ideation through development, launch sale. The supervisor is answerable to the manager for the performance of his team while the manager is. Mar 20, 2015 top 10 product line manager interview questions and answers in this file, you can ref interview materials for product line manager such as types of interview q slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Apply to product manager, product line manager, software engineering manager and more. Product managers should also take some worthwhile detours to explore other, ancillary opportunities. Salary estimates are based on 1,075 salaries submitted anonymously to glassdoor by global product line manager employees.
Salary estimates are based on 1,075 salaries submitted anonymously to glassdoor by product line manager employees. A product line manager manages multiple products that are related to one another and success is measured against the full product line. Filter by location to see global product line manager salaries in your area. Feel free to revise this job description to meet your specific job duties and job requirements. A product line manager is responsible for monitoring the creation and development of a product. A product line is typically managed by a product line manager, who may supervise several product managers who are responsible for individual products in the line. In section 2, we give a short introduction to software product lines using a running example and we present an overview on important software analysis that have been applied to soft. This is primarily the product marketing function under the title of product manager. Amul offers a series of closely related products such as milk, butter, ghee, dahi, yoghurt, ice cream, srikhand, gulab jamun, flavoured milk, chocolate, etc.
Product line manager salary in united kingdom payscale. Some companies dont have a product development strategy at all. Product manager role and responsibilities npd solutions. Difference between supervisor and manager with comparison. Activities span from strategic to tactical and includes the following objectives. Theyre wellpositioned to identify problems with the strategy execution programs. Product line manager definition in the cambridge english. Product instance after a new product is produced, it may also need to be configuration managed.
As a product manager, the only goal is to understand the customer better so the product experience can be improved and enhanced. The product manager pm is responsible for the strategy, roadmap, and feature definition of a product or product line. Pdf on jan 1, 2005, joachim bayer and others published product line. Product line manager article workable for job seekers. Analyze all functions and features of existing and new products and evaluate acceptance by customers. The remainder of this survey is structured as follows. We also find some companies using the oldschool definition of product manager, which is essentially the brand manager concept from the consumer packaged goods industry. The ultimate guide to product management definition and. A product manager is a professional role that is responsible for the development of products for. Product management is an organisational function within a company dealing with new product.
Service line management evaluation project final report. The product line manager responsible for managing the life cycle has to plan. Were looking for a product line manager plm to manage the article portfolio. To perform this job effectively, a person usually needs to have a keen business sense and an analytical mind. The product manager is responsible for the strategy, roadmap, and feature definition for that product or product line. The average salary for a product line manager in united kingdom is.
The process involves deciding what should be built when, based on what will bring most value to the user and the product. Prepare customer requirements documents for all new products. Line managers definition of line managers by medical. Perhaps their physical attributes, prices, quality, or type of customers are the same. A product line manager will be expected to participate in company meetings. Product manager vs project manager whats the difference. Behind every great product silicon valley product group. Some common duties include performing ongoing market research, monitoring the creation and development of a product, participating in company meetings.
Apply to product line manager, product manager, policy manager and more. Information and translations of product line management in the most comprehensive dictionary definitions resource on the web. Definition of product line management in the definitions. In that position, the manager is accountable to senior executives for performance and to front line employees for guidance, motivation, and support. The supervisor is a top position in the lower level management, whereas in the middlelevel management the top position is of the manager. Now add a technologyoriented technical product manager tpm and a marketing oriented product. The basic product policy strategy issues at the product line level cluster around the following questions. Product marketing is a component of product management that is under the jurisdiction of a companys product manager or product marketing manager. Of course, these roles can also vary greatly depending on. The product management triad includes a strategist, a technologist, and a marketer. Jun 04, 2019 a product line manager manages multiple products that are related to one another and success is measured against the full product line.
Configuration and build management of product line. Line managers are critical cogs in ensuring that new programs are implemented in a timely and effective manner. Product line managers work with all relevant business stakeholders to create a strategic capability and investment roadmap for each product line. A product line is a group of related products produced by one manufacturer, for example. A product manager may manage one or more products that may or may not be related to each other. A product line manager plays a key role in the success of a companys products and overall sales. Top 10 product line manager interview questions and answers in this file, you can ref interview materials for product line manager such as types of interview q slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Visit payscale to research product line manager salaries by city, experience, skill, employer and more. The product marketing manager is primarily responsible for the profitability of the products, product launches, messaging and all salessupporting materials. Sometimes there is a product manager, and sometimes the role of product. Talent development is a key priority for any organization, and line managers have.
How is a product line manager different than a product. Salary estimates are based on 1,075 salaries submitted anonymously to glassdoor. Product line managers supervise the creation of new products. Maybe their function or channel distribution are the same or similar. A manager is a person who manages the resources of the whole organization and the organization as well.
Indeed, the role itself means very different things. Aug 02, 2016 product line manager is a very responsible position that involves maintaining a portfolio of all the products and product lines built by the company, or in other words, he is responsible for creating,tracking,monitoring all the products within all. Additionally, the manager acts as a bridge from senior management for translating higherlevel strategies and goals into operating plans that drive the business. Five interview questions to ask every product manager candidate. Line managers definition of line managers by medical dictionary. Product objectives also serve as target for teams and individuals and may be incorporated into performance management targets. Product line definition and meaning collins english.
Product manager job description this product manager sample job description can assist in your creating a job application that will attract job candidates who are qualified for the job. These conversations can yield invaluable context for using the product and where theyre encountering challenges. Line manager definition in the cambridge english dictionary. Provide training to customers and subordinates on all product line and nha applications. The product line manager s job description covers vital roles in the overall sales and success of a companys products. Determines customers needs and desires by specifying the research needed to obtain market information. One reason is that product management encompasses a wideranging area of responsibilities. When a company has many product lines and groups them together, it creates a product mix collins dictionary has the following definition of the term. Top 10 product line manager interview questions and answers. Configuration and build management of product line development. Make this person a director of products or product line manager plm.
Start with a businessoriented senior product manager responsible for product strategy. Salary estimates are based on 25 salaries submitted anonymously to glassdoor by product line manager employees. A good, idea, method, information, object or service created as a result of a process and serves a need or satisfies a want. While the titles are similar, as jennifer noted, theres a difference between a product manager job description and a project manager job description, although both are leadership roles that are, in a sense, acting like the ceo of a particular aspect of the job. List of product line manager responsibilities and duties.
In this phase of the product management process, the product manager works closely with the engineering, marketing, support, and other teams to make sure features are delivered to a high quality and to spec. Companies sell multiple product lines under their various brands. Marketing executives believe that product lines give companies a competitive advantage. They serve as the basis for product strategy, design, refinement and launch.
Feb 20, 2017 product line managers work with all relevant business stakeholders to create a strategic capability and investment roadmap for each product line. Mar 29, 2020 a product line manager is responsible for measuring product success. By considering a product line portfolio as a single entity to. When a business has a competitive advantage, it has an edge over its rivals. Product line definition and meaning collins english dictionary.
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